tools for digital marketing

Whether you’re a beginner or a veteran in the world of digital marketing, you probably have a few tools that you use on a daily basis. You may be using a social networking site like Facebook or Twitter, or a program like Hootsuite or MailChimp. But there are a lot more tools out there to help you grow your business, increase your reach, and make more sales.


Using MailChimp as a tool for digital marketing can help your business reach new audiences and drive traffic to your website. The platform includes many features to help you track e-commerce performance, create custom landing pages, and create email campaigns.

MailChimp also offers automation tools that can help streamline communication with your customers. This feature is useful for small businesses, and allows you to send targeted emails without having to hire a marketing representative. You can send an automated welcome email series, follow-up emails after a purchase, or even coupons.

Google Analytics

Using Google Analytics is a great way to gain insight into the behavior of your website visitors. It can help you understand your audience and give you a better idea of how to improve your website. This can help you deliver a better web experience and improve your overall marketing strategy.

Google Analytics helps you track your site’s performance, which can help you to better retain visitors and increase conversions. It is also useful for tracking your ROI. This is especially important for businesses that are trying to increase their visibility online.


Getting the most out of your digital marketing efforts requires the right tools. Hootsuite is one of the more popular platforms and is used by many to manage their social media profiles. It allows users to schedule and track the effectiveness of their social media content. It also allows for the simple assignment of tasks to team members. There is a free trial available for those who are still trying to figure it out.

Unbounce is another tool that is used to optimize conversions. The platform boasts AI-based optimisation features, such as landing page optimization. The platform also has a few design and features to spruce up your online presence.


OptiMonk is a website personalization platform that offers an all-in-one solution for boosting conversions on a website. They provide the tools to create customised popups to guide visitors and encourage them to take action. They also provide a range of templates and integrations, so it’s easy to set up your first campaign.

The platform uses exit-intent technology to detect when a visitor is about to leave your website. This helps to prevent visitors from leaving the site without taking action. The technology also allows marketers to target visitors based on specific pages they visit.


Among the many digital marketing tools, Trello is a great platform to manage content. It’s also an easy way to connect with employees. The platform is useful for remote workers, or when you want to collaborate with a client.

Trello is a project management tool that’s designed for teams. It’s also a useful tool to manage ideas and to-do lists.

For example, it’s possible to send tasks to Trello, and then assign feedback to move the work along. It’s also possible to share files, or comment on individual cards.


Originally a part of Moz, FollowerWonk is a digital marketing tool that has become popular due to its ability to pinpoint influential users on Twitter. The tool helps you analyze the social authority of your followers, as well as identify influencers in your niche market. It can help you start a conversation with someone, or even increase the social reach of your own tweets.

The tool comes in two varieties, the free version and the paid one. Whether you are a business owner, social media marketer or simply someone with an interest in Twitter, FollowerWonk is a great tool for you.


Whether you’re looking for a social media management tool to help you grow your brand, drive traffic to your website, or create engaging content, AgoraPulse has all the features you need.

AgoraPulse is a social media management tool that integrates with five major social networks. These networks include Facebook, Instagram, Twitter, LinkedIn, and YouTube. The tool also integrates with Hootsuite and helps you track your social media performance.

AgoraPulse also offers a free trial. You can use the tool for a month and try all of its features.