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tools for digital marketing

If you’re looking to start a digital marketing campaign for your business, there are a number of tools you can use to help you out. From social media tools to search engine optimization, there are plenty of options you can choose from. Having the right tools can make all the difference to the success of your digital marketing efforts.


There are several digital marketing tools out there, but one of the most useful is SEMrush. This online visibility management platform allows companies to track and analyze keyword performance. You can also use it to find out which companies are leading your industry, which advertising opportunities are good and which domains are driving traffic to your site.

Semrush boasts a huge database of over 20 billion keywords. It also features a Topic Research tool that can help you create relevant content.

Using this tool, you’ll learn how to create content that will be popular with your target audience. Among its other cool features, SEMrush has an On-Page SEO Checker, which lets you see how well you rank for specific keywords.

Another useful feature is the social media tracking tool. It’s designed to help you better understand how your brand is performing on Facebook and Twitter. The tool shows you your top posts and followers.

With SEMrush, you can even create a social strategy, including posting schedules, and get reports on your competitors’ activity. If you’re interested in more, you can sign up for a free seven-day trial. And, you don’t have to worry about the data, since it’s all saved to an Excel spreadsheet.


Hootsuite is an online tool that is lauded for its social media management capabilities. Among other things, it allows users to schedule and track the performance of social media content. Also, it helps in calculating the return on investment (ROI) of your social media efforts. Moreover, it also supports integrations with various social networks.

Another social media related feat is the ability to monitor public conversations about your brand. The aforementioned tool also enables you to track backend stats, assign tasks to team members, and calculate ROI in the process. Its features are akin to those of an enterprise grade CRM. On top of that, it offers you a free 30-day trial.

Other social media marketing tools of note include Buffer and Periscope. While the former is designed to help marketers learn more about the social media landscape, the latter is a social networking tool that tracks backend metrics in real time. This helps you to engage with your followers in more meaningful ways.

There is much to be said for using the best possible tools for your business. From social media management to tracking web traffic, to measuring brand mentions on Twitter, to optimizing landing pages, there are plenty of reasons to slap an integrated marketing communication tool into your digital marketing mix.


Mailchimp is one of the most popular email marketing solutions on the market. Its user-friendly interface allows anyone to build, send, and track professional-looking emails. Besides sending emails, you can also use the platform to create landing pages and build customer integrations.

One of the features that set Mailchimp apart from other email marketing solutions is its automation feature. This feature allows you to send targeted marketing messages to specific segments. For example, you can use it to automatically add subscribers to your mailing list when they visit your website or follow your social media profiles. Using this feature, you can eliminate the need for hiring a marketing representative.

Another great feature is Mailchimp’s “Customer Journey” tool. This feature lets you map your customers’ journey through your brand. You can segment your customers by location, demographic, or other criteria. Additionally, you can run drip campaigns.

Mailchimp also offers an extensive reporting tool. The analytics include the number of subscribers, clicks, and opens. With this information, you can measure your success. If you want to learn more, you can access educational content including webinars and articles.

Mailchimp’s customer service is one of its strongest points. Customers can expect a quick response from the team. Plus, the company offers special discounts for first time customers.


Agorapulse is a social media management tool that simplifies the process of publishing content. It also helps in tracking and monitoring of social media activities. The interface is easy to understand and navigate, making it a great choice for businesses.

Agorapulse offers four plans, including a free plan. Users can connect up to four profiles and schedule posts. In addition, there is a Premium Plan with a monthly cost of $199. This plan includes up to 20 profiles, the ability to schedule posts, and calendar sharing.

Agorapulse is a full-featured social media marketing tool that helps users engage, monitor, and collaborate. Its reporting tools are comprehensive, allowing users to track brand mentions and hashtag interactions. Moreover, it allows users to build relationships with customers and secure sales.

Agorapulse features a social analytics dashboard that provides reports on user engagement, audience growth, and hashtag interactions. Additionally, it can help you track mentions, follow conversations, and identify influencers.

As a result, it is an ideal tool for managing multiple social media accounts. It is also compatible with Facebook, Twitter, LinkedIn, and Instagram business profiles.

Compared to other social media tools, Agorapulse has a simple and clean interface. However, it is not the cheapest option, especially for small businesses.


Trello is a project management and collaboration tool. It helps you organize tasks, track progress, and visualize the process. The best part is that it’s available on virtually any device.

If you’re in the market for a new project management software, Trello is a good choice. Besides its many power-ups, the app boasts a slick interface and a clean and functional design. There are no hefty setup costs and no limits on the number of boards you can use.

The best part is that Trello’s free version is also good enough for personal use. This makes it an ideal tool for individual entrepreneurs and small businesses. However, there are limitations if you’re looking for a more robust option.

In addition to its freemium model, Trello offers a paid team plan, which comes with some extra features. These include the ability to add a user’s calendar as a card. Another perk is that the app is backed up by the cloud.

The Trello app is packed with fresh board views, making it an ideal way to keep your projects and campaigns organized. Whether you’re a product manager, designer, or marketer, Trello has a solution for you.

Google Ads

Google Ads is an online advertising service that lets you pay only when an ad is clicked. It can help you boost sales, increase brand awareness, and drive engagement. In addition, you can customize the way you advertise.

With Google Ads, you can target a particular type of online user or device. This can be especially useful if you’re running a small business that wants to reach more members of your niche. You can also choose to target a specific geographic location.

In addition to these core features, you can use Google Analytics to determine which search terms your audience is using. If your ads are optimized, you can maximize the number of conversions you get.

One of the biggest benefits of using Google ads is the ease of management. You can set budgets and spending limits to maximize your efforts.

Aside from the obvious benefit of boosting sales, you can also track the success of your campaign and determine its ROI. This is especially useful if you’re experimenting with a new business model or trying to test the success of a new product.

Another great way to optimize your ad campaign is by building a marketing team. Having an experienced team in place will help you scale your ad campaigns and capture more market share.

Sprout Social

Sprout Social is an all-in-one social media management platform that helps companies to manage multiple social media accounts. It allows businesses to engage with consumers, build relationships, and gain trust.

Sprout Social offers several features, including an advanced analytics package. This includes a social listening module that tracks mentions, sentiment, and engagement. In addition, Sprout Social provides analytics on demographics, keywords, and hashtags.

Sprout Social also offers community management tools. Users can add or change services, manage reviews, and schedule posts. The tool also integrates with Zendesk and HubSpot, among others. It supports a variety of reporting templates, including competitive reports and paid performance reports.

Sprout Social is a robust social media management tool that works well for Twitter, Facebook, and Instagram. It allows users to schedule posts on the go, create chatbots, and find and analyze content for specific channels. It provides a library of content, making it easy to reuse assets in the future.

Sprout Social has a very user-friendly interface, which makes it easy for anyone to get the most out of it. It offers an extensive help center that is organized around clear topics.

Sprout Social’s Smart Inbox is a great way to track activity across all your social networks. It consolidates all your incoming messages into one location and organizes them into your Support, Leads, and General tabs. You can reply to the messages directly from the Smart Inbox.