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digital display marketing

Digital display marketing can be a great way to promote your product and reach your audience. Unlike many other forms of advertising, digital display advertising allows for the use of video, native advertisements, banner ads, and interactive features. Using programmatic advertising, you can ensure that your ads are seen by the right people at the right time. You can also take advantage of a number of other features, including affinity targeting, Lightboxes, Interstitial ads, and more.


Digital video advertising is one of the fastest growing display advertising formats. It is a type of online graphic advertising that can include images, text, banners, and audio. These ads are usually in-stream or interactive.

Video ads are different than image ads in that they use a combination of movement, sound, and visual cues to draw in viewers. They are more effective at delivering a narrative and have higher engagement rates.

They can be accessed on a variety of platforms, including Facebook, YouTube, and Instagram. Advertisers can create custom video templates with customized colors, fonts, and layouts.

With video, you can increase brand awareness, build brand recognition, and improve sales. The average user is likely to remember a video ad more than an image ad. And people who view videos have a 95% chance of retaining the message.

Video advertisements also have a higher CTR. This means that more people click on the ad. Moreover, they’re more likely to stay engaged with the video ad, which increases the chances of a sale.

Interactive features

Interactive features are all the rage in digital display marketing. Not only do they help marketers collect user data, they also help users feel valued. Consumers who have a positive experience with a brand are more likely to become loyal customers.

The best interactive display is the one that delivers a tailored, personalised experience. This is a key to a successful marketing campaign. It’s also worth considering how your human resources can be allocated to touch points where they can deliver the most value.

One of the most exciting opportunities in this new digital age is the ability to tailor content based on individual users’ needs and preferences. In a nutshell, your company can use the power of technology to provide a customised, relevant experience that results in higher revenue and more satisfied customers. For example, a brand can use the latest in web analytics to better understand its audience, then devise a more effective strategy to drive traffic to its website.

The ad industry is no exception, with many brands leveraging digital technology to boost revenues, build brand awareness and improve customer service. With an eye toward boosting conversions, it’s no wonder many consumers are looking to brands to offer them a unique and personalized experience.


Native digital display marketing can be a powerful tool for driving conversions and boosting brand awareness. But knowing when to use each ad format is a critical part of your overall marketing strategy. It’s also important to keep in mind that native advertising isn’t just about ads, it’s about content as well.

One of the biggest benefits of native ads is that they can push more content into a user’s inbox. This makes it easier for a reader to get what they’re looking for.

A native ad can include a video or a link to a product, which is one way to drive conversions. However, it’s important to ensure that the ad image is congruent with the rest of the page. In fact, it’s best to avoid making your ad look like a regular advertisement.

As a result, native advertising isn’t quite as intrusive as it once was. Rather, it’s a subtle form of advertising that helps users consume information without getting distracted.

Native ads are often placed on social media sites or in the newsfeed of a platform. They’re designed to blend into the website or platform’s aesthetic. The aim is to increase brand awareness and prevent ad fatigue.


Interstitial digital display marketing is one of the most effective monetization tools for mobile apps. It can boost app downloads and create high click-through rates.

These ads can be placed in-app, on desktops, and on mobile websites. They can include rich media such as images, video, and text. Some interstitials can be automatically hidden, while others are triggered by users’ actions. However, publishers must follow Google’s guidelines for displaying these types of ads.

Interstitials are more expensive than other ad formats, but they can deliver more impressions, which leads to higher conversion rates. However, they can also be intrusive and annoying. To avoid these problems, you should make sure your interstitials are appealing and use the available space creatively.

The size of an interstitial can vary. Make sure the ad is visible enough to convey the message, and that the space is not overcrowded. Also, make sure that the ad isn’t placed after the user’s next page has loaded. This will increase the chances of the user clicking accidentally.


A lightbox is a new and improved ad format. It’s a great way to grab people’s attention, but it also allows for a number of interesting opportunities to engage and convert visitors.

Lightboxes are designed to automatically adjust to a variety of screens and browsers. That means you don’t have to worry about people getting annoyed with your ads.

Lightboxes work by combining advanced responsive HTML5 with an intelligent optimisation engine. They’re also designed to use existing content assets. So, you can use images from your site, videos, or even upload your own.

Lightboxes are also useful for testing new marketing ideas. For example, you can place a lightbox form on your opt-out page. This form will allow visitors to easily get access to important information. You can also place lightbox forms on individual landing pages.

You can use Lightboxes to track your post-click conversions. Tracking your campaigns can help you make sure you aren’t missing any key opportunities. The best part is that it won’t cost you a fortune.

Affinity targeting

Affinity targeting is a form of audience segmentation that is often used in digital display marketing. It can be very effective when it comes to helping businesses reach potential customers who are more likely to purchase a product. This helps reduce the cost of overall ad spend while also increasing the likelihood of conversions.

Audience segmentation is the practice of targeting people based on their interests, behaviors or demographics. This allows businesses to reach a potentially lucrative market and increase advertising ROI.

Affinity audiences are a great way to target consumers who are highly engaged in a particular category or activity. For example, a Manchester retailer could select a group of consumers interested in Swimwear.

Custom Affinity Audiences can be a great solution to reaching potential customers on Google Display Network. These custom audiences allow advertisers to leverage their existing knowledge about their target audiences. They can help increase efficiency, lower the costs of ad campaigns, and boost ROI.

The most effective way to use these audiences is to combine them with other ad channels. Using the right combination of display and search can lead to increased sales and brand recognition.


Programmatic digital display marketing allows you to reach your target audience with ads that are tailored to their specific interests. With programmatic advertising you can buy ad inventory across multiple publishers and ad networks. This means you can have your ad reach the right audience, on the right device, at the right time, and on the right platform.

You can purchase ad inventory through ad networks or ad exchanges. Google AdX is one of the largest programmatic ad exchanges. It conducts a real-time bidding auction for ad space. The ad is then placed on a website, according to the advertiser’s specifications.

Advertisers can also create lookalike audiences using their own customer data. These audiences can be used to find new customers who are similar to existing customers. They can also be used to target other KPIs.

Using a programmatic platform can be expensive. DSPs are complex software systems that manage ad inventory and audience data.

In addition, it can be difficult to maintain accurate placement. Display advertisers track page views and click-through rates. When a user clicks on a banner or ad, the publisher or ad network receives a report. From there, the advertiser can make changes to the campaign.


Display advertising is a form of marketing that uses the web to advertise a product, service or brand. In addition to delivering images, it uses audio and video to engage viewers. These types of advertisements have the ability to target customers in ways other forms of media cannot.

While banner ads may appear at the top of a web page, they can also be found on blogs and other social networks. Banners come in all shapes and sizes. Some are purely promotional, while others are designed to educate.

One example is in-banner video ads, which are becoming a popular digital marketing method. This is the newest gimmick in the digital ad industry. However, it is important to keep in mind that many people aren’t fond of banner advertisements. They can be distracting and in some cases, ad blockers prevent viewers from seeing the ad.

A display ad is an important part of any digital marketing strategy. It helps to boost brand awareness and drive sales. Ideally, it should be included as a part of a broader, long-term marketing plan.